
MAY 04, 2023: Thirdera, CEO, Jason Wojahn, is a finalist for the 2023 EY Entrepreneur Of The Year® award in the Mountain West region. The Entrepreneur of the Year award awards transformative entrepreneurs of high-growth companies creating equitable, sustainable, and more prosperous world.
Meet Jason Wojahn
ServiceNow Digital Business Transformation needed a rockstar, when Jason Wojahn, Thirdera CEO took the stage. He is a magnet to ServiceNow talent who thrive on collaborative digital business transformation.
Leaders broadcast priorities through what they repeat and measure. Jason Wojahn spotlights customer outcomes, operational clarity, and speed. Furthermore, his EY Entrepreneur Of The Year finalist recognition signals durable growth principles and team excellence. Beyond titles, his track record highlights execution over theatrics.
EY Entrepreneur Of The Year Finalist
Selection matters because it validates momentum and management discipline. Consequently, boards, clients, and practitioners recognize a pattern: clear goals, crisp runbooks, and dependable delivery. Ultimately, that reputation compounds talent attraction and customer confidence.
Execution Over Theory: CEO Tactics That Scale
Strategy sets direction; execution delivers value. Therefore, execution-led leadership demands daily habits that convert ideas into shipped improvements. Start by aligning one outcome to a short, testable release. Next, instrument the work with leading indicators. After that, remove friction and repeat the cadence.
Decide, lead, clear the path—how to operationalize it
Define a north star and allocate owners. Then, standardize intake, prioritize ruthlessly, and publish a two-week ship schedule. Additionally, use ServiceNow digital business transformation metrics—cycle time, change success rate, and regression coverage—to maintain momentum. Finally, review results in the open and close the loop with customers.
With too much talk around strategy, you miss the simplicity of effective ServiceNow ecosystem execution. This was highlighted in FastCompany article, “16 Ways Leaders can set achievable expectations“.
“Pick your direction, lead, then get out of the way. Customers and employees want consistent progress, there is no need for complexity. Our team at Thirdera is principled in that way. “
~Jason Wojahn
What a delight that Thirdera CEO Jason Wojahn is a finalist for EY Entrepreneur of the Year Award for helping create great teams, and change leadership. I caught up with Jason at ServiceNow World Chicago, and shortly thereafter, came to work for Thirdera through JIT, an inspired partnership built on becoming even stronger together.
Thirdera Growth
In less than three years, Wojahn rocketed Thirdera growth to the world’s leading and biggest pure-play ServiceNow partner. Thirdera is different, in a positive way, for teams who want to grow skills, share best practices and partner in meaningful solutions. Thirdera is fun to work for, edgy, talented and different.
A cybersecurity solution that consolidates submitted phishing incidents, automates manual steps, and surfaces enriched threat data, Thirdera introduced a variety of ServiceNow-certified offerings, with a public sector offering that simplifies service management for government agencies looking for a modern digital experience.
Thirdera Careers | Thirdera University | Thirdera Webinar Events | Case Studies | EY Mountain Finalists

Contact: Daniel Guinto
Email: danielguintohdi@gmail.co
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