ServiceNow InnovationLabs Data Quality insider secret unveils tomorrow at Toronto ServiceNow World Forum! Stop by and check out why this Data Quality application offers a most practical path to trusted, standards-aligned data on the Now Platform.

Because data fuels everything—ITSM automation, CMDB accuracy, asset decisions, workflow intelligence, Performance Analytics, and GenAI—even small integrity gaps can create outsized operational and business risk. Yet too often, teams move fast, ship features, and assume the data will “sort itself out later.” Unfortunately, later arrives as duplicated records, missing fields, noisy incidents, and dashboards no one trusts.

Therefore, the ServiceNow Data Quality app in Innovation Labs matters now. It delivers a platform-native, closed-loop cycle for data asset registration, ServiceNow data profiling, data quality rules in ServiceNow, job scheduling, scorecards, and incident-driven remediation—so you can move from reactive cleanup to continuous data quality monitoring in ServiceNow at scale.

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Why enterprise teams struggle with data trust

Most organizations don’t suffer from no data. Instead, they suffer from untrusted data. Consequently, the symptoms look familiar:

• Duplicate or conflicting records that weaken reporting
• Required fields missing at scale
• “Green dashboards” that hide slow quality drift
• CMDB and asset issues that trigger operational churn
• AI initiatives that stall because leaders won’t trust inputs

Manual sampling and spreadsheet audits can’t keep pace and continue to create costly problems with accountability. As a result, teams tolerate “zombie data”—records that cost money to house and still generate incidents, yet no one truly owns.

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What the ServiceNow Data Quality app is

The ServiceNow InnovationLabs Data Quality Workspace Overview is your command center for data trust—scorecards, trends, and domain/table drilldowns that show health fast and spotlight where to act first. Specifically, it enables you to:

• Register data assets with domain, ownership, and metadata
• Run ServiceNow data profiling to establish baselines and trends
• Build rules aligned to core dimensions (e.g., accuracy, completeness, uniqueness)
• Trigger alerts, incidents, or tasks when quality drops
• Track scorecards and trends in a unified ServiceNow data quality workspace

In short, it connects monitoring, and action inside one platform-native experience.

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How ServiceNow InnovationLabs Data Quality helps (the real power)

A triage hub, the Data Quality Issues page brings rule failures, open incidents/tasks, and dimensional risk into one view so you can see what’s broken, who owns it, and what to fix next.

1. It turns data quality into a repeatable operating system

First, DQ helps you define what “good” looks like and then measure it consistently. Therefore, you stop debating opinions and start reviewing evidence.

2. It improves CMDB data quality in ServiceNow with less guesswork

Next, CMDB and Asset teams can quickly identify which domains and tables are drifting and why. Consequently, they spend less time chasing endless exceptions and more time fixing root causes.

3. It closes the loop with incident-driven accountability

Most importantly, DQ makes quality actionable. When rules fail, the app can notify stakeholders or create incidents/tasks tied to ownership. As a result, quality doesn’t just get measured—it gets managed.

4. It supports safer, more trusted AI

Finally, ServiceNow AI and data quality are inseparable. If you feed weak data into GenAI, you risk confident wrong answers. However, when you validate data continuously, you reduce that exposure and scale AI more responsibly.

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The practical DQ lifecycle (from asset to action)

Asset Inventory page is an asset roster—showing registered domains/tables with ownership and quality performance to view, track coverage, spot gaps, and prioritize what to profile and rule next.

DQ is powerful because the flow stays simple:

1. Register Assets – Onboard tables as governed data assets with domain, ownership, and metadata.
2. Profile Data – Capture baseline and historical snapshots (null %, duplicates, distinct %, counts).
3. Apply Rules – Enforce standards with clear pass criteria and exception visibility.
4. Schedule Jobs – Automate profiling and rule execution with defined order and cadence.
5. Review Results – Use scorecards, trends, and Top Issues to pinpoint where quality is slipping and why.

Because each step builds on the last, you move from periodic cleanup to continuous data quality monitoring ServiceNow teams can sustain.

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What makes this different from older data quality approaches

Traditional enterprise data quality often gets stuck in disconnected tools, low adoption, and poor linkage to remediation. In contrast, ServiceNow InnovationLabs Data Quality is:

• Platform-native (no context switching)
• Workflow-connected (quality becomes work)
• Role-based (governance without chaos)
• Audit-ready (versioning and history)
• Built for continuous delivery (not annual cleanups)

Therefore, you get a system that scales with your release trains rather than fighting them.

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My real-world story with a GenAI-era warning

A successful CMDB clean-up forced by Y2K and an IT cross-country move delivered $5M+ in first-year savings and cut data center sprawl by 20%. Great results until you think about how we got there!

Technology companies innovate, we moved fast and parked data integrity for later—until reality sent the invoice. The takeaway is blunt: data quality delayed today compounds tomorrow—now amplified by GenAI.

Being part of the solution is fun! Innovation Labs now feature a ServiceNow Data Quality workspace makes issues visible and actionable, helping teams kill “zombie data” early—before it multiplies cost, risk, and AI hallucinations.

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Who should care most

Although every platform team benefits, these groups will see the fastest returns:

• Platform owners who need stability across upgrades
• CMDB/Asset leaders fighting duplication and source conflicts
• ITSM operations relying on accurate service intelligence
• Data governance teams needing measurable controls
• Analytics and AI teams that can’t scale without trusted inputs

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How to start smart in Innovation Labs

To get early traction, start small and prove fast value:

• Pick one high-impact domain (CMDB, Assets, or ITSM)
• Register 1–2 critical tables
• Run profiling to establish your baseline
• Create 3–5 dimension-aligned rules
• Define a simple default rules strategy
• Schedule jobs weekly or daily
• Use Top Issues to drive remediation ownership

Then, expand to adjacent domains as confidence rises.

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Want to see it live?

Want to see it in action?
Check out the ServiceNow InnovationLabs Data Quality demo on December 11, 2025 in Toronto at the ServiceNow World Forum. You’ll see how the ServiceNow Data Quality app registers assets, runs data profiling, applies rules, schedules automated checks, and surfaces scorecards and Top Issues—turning data trust into measurable, accountable outcomes for trusted analytics and safer AI.

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The bottom line

ServiceNow InnovationLabs Data Quality transforms data integrity from a side project into a scalable platform capability. Because it unifies asset registration, profiling, rules, orchestration, and remediation, it reduces risk, strengthens compliance, and raises confidence across CMDB, ITSM, and enterprise reporting. Moreover, as GenAI adoption accelerates, this capability becomes even more essential. After all, better automation and smarter AI start with one foundational truth: you can’t scale trust on data you can’t prove.

Other ServiceNow InnovationLabs Data Quality Resources

• Data Quality – ServiceNow Store
• DQ Features
• DQ Installation Instructions
• RaptorDB for Data Owners
• ServiceNow Data Fabric
• ServiceNow World Forum Chicago 2025
• ServiceNow World Forum London 2025
• ServiceNow World Forum Munich 2025
• ServiceNow World Forum NYC 2025
• Toronto World-Forum Features DQ